Template · 3 kinds · 3 rulesWebsite content
Your site's pages and the words on them, from draft to review to live.
- Holds
- Pages A page of the site, like the home page, pricing or contact.Sections A block of words on a page: a heading and its text, a question and its answer, a feature, a quote from a customer.People Someone who writes or reviews the site's words.
- Rules it keeps
- Nothing empty on a live pageA page in review has someone reviewing itA live page has a summary
- It asks you
- What pages does the site have?Who writes or reviews the site's words?What do people often ask you? Each becomes a question to answer on the site.
Template · 4 kinds · 2 rulesContent calendar
What's going out where and when, who's making it, and the gaps.
- Holds
- Slots A date something should go out on a channel, like Tuesday's post or the monthly newsletter.Pieces Something we're making to publish: a post, an email, a video.Channels A place we publish, like the blog, the newsletter or a social account.People Someone who writes, films or edits.
- Rules it keeps
- Every coming slot has something scheduledEvery unpublished piece has somebody making it
- It asks you
- Where do you publish? The blog, a newsletter, an account…Who makes the content?When should the first piece go out, if you know?